Tampilkan postingan dengan label TAM. Tampilkan semua postingan
Tampilkan postingan dengan label TAM. Tampilkan semua postingan

Jumat, 11 Maret 2011

Information Technology Acceptance in the social service sector context : an exploration

Wei Zhang and Oscar Gutierrez

Keywords : decomposed theory of planned behavior, information technology, perceived client usefulness, perceived organizational usefulness, social services sector.

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Rabu, 09 Maret 2011

Investigating students’ perceived satisfaction, behavioral intention, and effectiveness of e-learning: A case study of the Blackboard system

Shu-Sheng Liaw
General Education Center, China Medical University, 91 Shiuesh Road, Taichung 404, Taiwan
Received 25 July 2007; received in revised form 29 August 2007; accepted 4 September 2007

Abstract
Although the benefits of e-learning have been discussed in various previous studies; it is a critical issue of better understanding the reasons why some learners are dissatisfied with the e-learning experience. Therefore, this research investigates learners’ satisfaction, behavioral intentions, and the effectiveness of the Blackboard e-learning system. A total of 424 university students were surveyed using a standard questionnaire. The results showed that perceived self-efficacy is a critical factor that influences learners’ satisfaction with the Blackboard e-learning system. Perceived usefulness and perceived satisfaction both contribute to the learners’ behavioral intention to use the e-learning system. Furthermore, e-learning effectiveness can be influenced by multimedia instruction, interactive learning activities, and e-learning system quality. This research proposes a conceptual model for understanding learners’ satisfaction, behavioral intention, and effectiveness of using the e-learning system.

2007 Elsevier Ltd. All rights reserved.

Keywords: E-leaning; Satisfaction; Intention; Effectiveness; The Blackboard; TAM; 3-TUM

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Senin, 07 Maret 2011

The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance

James Y.L. Thong, Se-Joon Hong, Kar Yan Tam
Department of Information and Systems Management, School of Business and Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong
Business School, Korea University, Anam-dong, Seongbuk-gu, Seoul, Republic of Korea
Available online 19 June 2006

Abstract
The expectation-confirmation model (ECM) of IT continuance is a model for investigating continued information technology (IT) usage behavior. This paper reports on a study that attempts to e xpand the set of post-adoption beliefs in the ECM, in order to extend the application of the ECM beyond an instrumental focus. The expanded ECM, incorporating the post-adoption beliefs of perceived usefulness, perceived enjoyment and perceived ease of use, was empirically validated with data collected from an on-line survey of 811 existing users of mobile Internet services. The data analysis showed that the expanded ECM has good explanatory power (R2 ¼ 57:6% of continued IT usage intention and R2 ¼ 67:8% of satisfaction), with all paths supported. Hence, the expanded ECM can provide supplementary information that is relevant for understanding continued IT usage. The significant effects of post-adoption perceived ease of use and perceived enjoyment signify that the nature of the IT can be an important boundary condition in understanding the continued IT usage behavior. At a practical level, the expanded ECM presents IT product/service providers with deeper insights into how to address IT users’ satisfaction and continued patronage.
 
2006 Elsevier Ltd. All rights reserved.
 
Keywords: Information technology continuance; Expectation-confirmation model; Technology acceptance; Post-adoption beliefs; Mobile internet services

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Minggu, 06 Maret 2011

An empirical analysis of the antecedents of electronic commerce service continuance

 Anol Bhattacherjee)
School of Accounting and Information Management, College of Business, BA-297N, Arizona State UniÕersity, Tempe, AZ 85287-3606, USA

Abstract
This paper examines key drivers of consumers’ intention to continue using business-to-consumer e-commerce services.Multiple theoretical perspectives are synthesized to hypothesize a model of continuance behavior, which is then empirically tested using a field survey of online brokerage ŽOLB.users. Salient results include: Ž1.consumers’ continuance intention is determined by their satisfaction with initial service use, their perceived usefulness of service use, and the interaction between perceived usefulness and loyalty incentives for service use, and Ž2. satisfaction and perceived usefulness are both predicted by consumers’ confirmation of expectations from initial service use. Implications of these findings for e-commerce firms contemplating customer relationship managementŽCRM.initiatives are discussed. 

@2001 Elsevier Science B.V. All rights reserved.
 
Keywords: IS use; Continuance; Customer satisfaction; Customer relationship management; Expectation–confirmation theory; Technology acceptance model

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